I had the pleasure of discussing LATISM’s Latina Blogger Survey at the PR Newswire’s Multicultural Division webinar: “The Spanglish of Social Media: The Importance of Relevant Communications.”
(You can listen to the archived audio recording here )
In the linked post at the LATISM blog, I outlined some hard and fast rules for marketers to capitalize on the Latina blogger explosion while safeguarding the integrity & credibility of their brands.
