There are many reasons why I started this blog, not the least of which is a burning desire to shatter many myths and false assumptions people make about the Hispanic market, especially when trying to communicate to them.
The first rule of marketing is, of course, to know your market. But how can we even try to get into Hispanics minds (or wallets, for that matter) if we don’t speak to them in the right manner?
I’m not even talking about demographic figures or language here. Yes, demographics are important, as is speaking to them in Spanish, but it is not enough to know the numbers, their salaries, the neighborhood they live in or how to say “buy this” in Spanish. You have got to “speak HISPANIC.“
I’m talking about COMMUNICATION. I’m talking about understanding their personal feelings, beliefs and cultural values. Which brings us to CONNECTING.
How do you connect? How do you get to speak to Hispanics in a way that resonates? By following a very simple formula:
LISTEN + INTERACT = CONNECTION
It’s about respect for who they are. It’s about getting to know them, sharing genuine experiences. It’s about two-way communication, and it’s the only way to build a true connection.
In this blog, I will share with you some Hispanic psychographics, beliefs, superstitions and just plain cultural tidbits that will take you right to the Hispanic heart. Follow me as I show you how to “speak Hispanic”, one random factoid at a time…
© 2009 Elianne Ramos. All rights reserved.