New Nielsen People Meters Tune to Local Hispanics


At the beginning of July, the media consumption research giant introduced what they call the Local People Meters (LPMs, for short) in Baltimore, part of an ambitious national campaign that will cover a total of 56 local markets or approximately 70% of U.S. households by 2011.

Up in the air is whether or not Nielsen can succeed in providing accurate viewership numbers and gaining the trust of its Hispanic customer base in the area.

New Nielsen People Meters Aim For Local Hispanics

This article first appeared at on July 20th, 2009.

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