Social Media and Latinos: A Match Made in Online Heaven?

LATISM DC team & Founder Ana Roca Castro

The Latinos in Social Media DC Team answers our questions.

There’s a conversation going on right now. It’s happening in organizations and businesses across the country, across the world, across the disciplines. There’s no escaping it. What is social media? How can my organization benefit from it? And are Latinos taking part of that conversation? Despite myriads of articles out there attempting to answer these questions, there has been no definitive answer as to who really has the pulse on where and how Latinos fit into the social media spectrum. Until now.

To read the complete article, visit the Hispanic Business Column at

This article first appeared at on October 9, 2009.

All text and images [except where noted] ©2009 Elianne Ramos.

All Rights Reserved.

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