BlogHerBET 2011: Business, Entrepreneurship and Technology conference

NOTE: This post was first published at the LATISM Blog, where I do most of my writing and for which I am the Editor.

With the increasingly prominent role of women in the U.S. business sphere and the demonstrated growth of the Latino population, we at LATISM believe [scratch that, we KNOW] Latinas will be catalysts to many of the changes in business in the coming decades. Yet, as women continue to struggle in trying to break through the “Glass Ceiling” [or the “Adobe Ceiling”, the term that Cecilia Preciado de Burciaga so succintly coined as its equivalent for Latinas], it becomes more and more important for us in the ranks to find –and become –the mentors who can guide the current and upcoming wave of business leaders.

Last week, a couple of us at LATISM flew over to Silicon Valley to attend BlogHer’s BlogHerBET conference [BET stands for Business, Entrepreneurism and Tech], a one-of-a-kind event for women looking to start-up or projects involving technology, the Internet or social media. Here are some pictures:

So what was so unique about BlogHerBET?

Beyond invaluable advice on raising venture capital, branding yourself/your business, leading product development and building the management, funding and boardroom pipelines, the conference provided attendees with one hour each of personalized and truthful interaction with 50 of the top entrepreneurs, technologists and business leaders in the world.

I had the fortune of being paired up with Janet Riccio, EVP of Omnicom and founder of their G23 subsidiary. Janet is not only the ONLY high-rank female executive at one of the Forbes Platinum 400 list of the Best Big Companies in America, she is also a tireless philanthropist and part of the Board of Directors of the Women’s Funding Network and the Make-a-Wish-Foundation. With hard-to-match wit, Janet imparted equal doses of belly-laughs and sound, rapid-fire, no-nonsense business advice. How lucky am I to get her as my mentor?!

Imagine the possibilities if every one of us on the way up got mentored/sponsored, and in turn, we grabbed the hands of the up and coming Latinos/Latinas behind us! Like they say: “It’s not an “I cause”, it’s a “We Cause”.

What powerful future generation of leaders we could create together… and it starts with you, me, us… TODAY!

Now, what follows is not a session-by-session recap of the conference [BlogHer did a marvelous job at that on the BlogHer website]. Rather, this is a visual journey through the conference, sprinkled with a couple of videos from some power women we met along the way. Enjoy!

Elisa Camahort, Co-Founder of BlogHer, on whether Entrepreneurship is about who you know or what you know:

Karen Duggan, CEO of Playful Planet, on why this is a good time for entrepreneurs:

Janet Riccio, EVP of Omnicom, on the Ten Commandments for Entrepreneurs:

On behalf of LATISM, I’d like to thank BlogHer co-founders Lisa Stone, Elisa Camahort and Jory des Jardins for this marvellous opportunity. You BET we’ll be attending next year’s BlogHerBET!

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