For all the talk about Latinos “integrating” or not into the American mainstream and our supposed “early adoption” of technology, mobile and social media, our near-absence at mainstream tech and social media remains glaringly noticeable.
This is where this come as good news. This week, Latinos in Social Media (LATISM) announced a partnership with BlogWorld & New Media Expo, the first and only industry-wide conference, tradeshow and media event for all New Media, scheduled to take place on May 24-26 in New York City at the Javits Convention Center. According to officials from both organizations, this partnership is aimed at offering LATISM members much needed opportunities to attend the conference and enjoy the learning, networking opportunities and extraordinary exposure the event will offer, as well as finding important resources at the New Media Expo.
Besides providing scholarships for Latino members to attend the conference for free or at a discounted rate, the BlogWorld Conference will also include a Latinos in Social Media panel during which LATISM board members Ana Roca Castro, Elianne Ramos, Giovanni Rodriguez and Sylvia Aguilera will unveil the results of the largest study of the Latino Blogosphere 2011 before it is sent to the press. With a network of 134,000 Latino/a bloggers, LATISM continues to study the trends, behaviors, demographics and purchasing behavior of Latinos who have become influential voices in their respective communities.
“We are thrilled to partner with BlogWorld,” says Ana Roca Castro, Founder and Chair of LATISM. “As one of the nation’s foremost new media conferences, BlogWorld is a perfect conference partner to our organization as we aim to offer our members higher visibility in the social media and blogging arena, as well as provide the inspiration and learning that can help to take their blogging careers to the next level.”
Dave Cynkin, Co-Founder of BlogWorld & New Media Expo, gave his perspective about the partnership. “Given the synergies of our organizations’ missions, we are also thrilled to be working together with LATISM to offer attendees the much needed Latino perspective on the social media conversation taking place at the conference. Additionally, creating better opportunities to attend this educational conference by offering LATISM members discounted rates, affords more bloggers the opportunity to learn about improving their online content, distribution and monetization. The overall purpose of the conference–to help online content creators and businesses expand their knowledge and become more successful online–is a goal BlogWorld and LATISM share, and we’re very proud to be working together with such a passionate and like-minded organization.”
For those of us who know and love LATISM, this is definitely one of the best opportunities LATISM has ever offered for Latinos/as engaged in technology, blogging and social media. Those of us who have attended BlogWorld before, know it as one of the best conferences in terms of educational content and networking opportunities for content creators, so we’re definitely looking forward to see what other opportunities spring up from this partnership! Exciting times ahead!